At US SEO Pros, we give great attention to detail with our website design and search engine optimization work to exceed our clients goals. We innovate constantly, operate transparently, and build lasting results.
Web Design is where the look and feel of your online presence begins. Our team builds in a UX (User Experience) that will not only draw new visitors, but help to convert them with stunning details, colors, fonts, and overall usability.
Once a design is implemented, our development team takes over, adding functionality to the design. A lot of the overall process is done here, including setting up scripts for onsite SEO, functionality that enhances UX, communication functionality, such as contact forms, dynamic menus, galleries, and more.
Most people today, when searching for a new service, will turn to their favorite search engine, such as Google, or Bing. When they search for the business type they are looking for, the top results are going to get their business. We are well versed at building out websites with onsite SEO, as well as offsite SEO, to help you gain the advantage over your competitors online.
Many businesses focus on local marketing, if they are a brick and mortar type of business, such as an Attorney Firm, and want to focus on customers in their local community. We have the tools and experience to build a local presence for you in your market, cleaning up local directories, multiple addresses, phone numbers, and by building local campaigns to bring even more customers to your website and door.
Pay Per Click advertising can achieve a great deal when properly understood and utilized. When a new website is launched, the SEO process takes some time, and a properly setup PPC campaign can be just the ticket to get immediate traffic and business. PPC is not generally an inexpensive affair, but the quick return with traffic and business can be worth it.
A huge part of a successful website is the photography and video used. While many agencies will utilize stock photos and videos, we encourage our clients to use our photographers and videographers to get a custom personalized feel. We do offer stock media options for those who are starting out on a smaller budget.
Based on what your current situation is, we have a proven process that we have found makes the most sense for both our clients and ourselves. Our goal is to get your website up and running, and ranking with strong key terms at the search engines, and ultimately, convert those visitors to paying customers for you. A rough outline of our process is as follows:
When starting a new clients website and SEO from scratch, it’s like a clean whiteboard.
Discovery Process We have a discovery process, we have to get to know you and your business better, so we can best plan out your overall website and SEO plan. It’s obvious that a plumber and an attorney will have a completely different plan of attack, when it comes to online marketing, as they are different business models altogether, but believe it or not, even 2 of the same type of companies, will have different strategies, as each business has it’s own personality. We discover these unique qualities and showcase them to your potential customers and search engines, to get you better optimized for search results.
During the discovery process, your project manager will talk with you, about your business and your business goals, and find out how to best implement your business plan. We will find out if you have relationships in the community with other businesses, your standing at BBB, and other link building opportunities. We will discuss your logo, branding, colors, etc. This is a vital part of the process, and helps us to do our job faster, and with more accuracy.
Web Design Process This is more of a gray area, as companies sometimes have inspiration from existing sites along the web, and sometimes already have an idea of what they want, so our designers build off of that. We build out designs based on discussions in the Discovery Process. These designs are built out in software such as Photoshop, or Sketch, so that we are not writing a lot of code, just to change it later. Once designs are approved, we move on to development.
Web Development Process The development process includes the meat and potatoes of the project, and is planned out and executed carefully, so as to include proper onsite SEO strategies, UX, and functionality. Our code is built to be extensible, so your site can be updated or extended easily later, and is built in a CMS so that you can easily update your content, pictures, videos, etc. easily later. We build our sites in PHP on the WordPress platform, each site on a completely custom theme, built from scratch. We build out the code with safety in mind, so chances of getting hacked are minimized, and all code is versioned, and backed up for future needs.
Link Building This is one of the more difficult and entailed part of the process, as links are important, but more importantly, significant links are key. Finding links from proper businesses and sites is a big part of the offsite SEO process.
Offsite SEO This is another area that varies between businesses, based on the companies needs, and market. For the local marketing, we do a complete online audit of your company, company name, and all mentions, including name, address, phone number, etc. and clean it all up to match the proper information about your business. Based on your business needs, we will work with social networks, 3rd party directories, etc. to gain traffic and ranking juice from important relevant 3rd party sites.
Delivery Once your website is complete, and you have signed off, we will migrate the site to your server, and setup security and backup protocol. If you do not have hosting, we can offer a good setup for you based on your site needs.
If you already have a website, and have not made any SEO efforts, our game plan will follow the following process:
Discovery Process.. as described above
Complete audit of your current site We will go through your current website first, and do online research of your market, as well as write out a list of needs found in the discovery process. We will look at your current keywords, online SEO possibilities, and rewrite content for better SEO strategy.
Re-design We will work with you to design our your new website, or update. This will include any graphics, content, text, and other functionality, to achieve your new website goals, along with UX and new SEO strategies.
Development Once the new designed is complete and approved, we will back up your current website, and code the new one. This could include building out a new WordPress instance, or converting your site to WordPress, building out custom contact forms, galleries, etc. per the site needs.
Delivery… as described above
Discovery process… as described above
In this case, we still need to do a website audit, to see if your content is part of the problem. We will research your market, search trends, etc. to see if it needs to be re-written or re-structured for better Search Optimization. This can include adding various header tags, alt tags, strategically placing new/old images, text, video, etc. The audit will tell us what we need to do to achieve better ranking and conversion.
We will do a complete offsite and onsite SEO audit, to see why your current SEO efforts are not getting the results you want. This is a time consuming process generally, and can include updating NAP (name, address, phone) information across the web, if there are problems in that area.
This is just a rough outline of processes that we go through for our clients. There are a thousand different markets, and millions of different business models out there, and the best plan is to work each one out individually.
If you are ready to discuss your online presence with an SEO specialist, call US SEO Pros, and let’s get together to see what we can do for your business! (469) 321-1596